HOST 4103 - Integrated E-Marketing: A Strategic Approach

This is just a little entry on what exactly I plan to get out of my time in this course. Well with technology and the internet dominating the world we live in, it is essential that in order to be a successful business leader, one must understand the capabilities of this ever changing field and how to best utilize these capabilities in order to serve ourselves. One only has to look at companies like Ebay and Amazon.com to realize the immense potential of E-Marketing. My purpose for this course is to learn some new things about the ever changing world wide web and about what it can do for me.